Shared Infrastructure: new operational models for achieving greater efficiency, effectiveness, and sustainability
Moderator: Mary Jo Mullan
Vice President, Programs, F.B. Heron Foundation

My name is Mary Jo Mullan.

The panel title is: Shared infrastructure - new operational models for achieving greater efficiency, effectiveness and sustainability. I will do brief introduction of the panelists. Each panelist will present for about 10 minutes.

[Introduces the panel members.]

We'll get a little input from you first to see if the panelists can adjust their talks to who is here.

1. Do you currently engage in any partnerships around shared infrastructure?

a. yes
b. no

50% to 47%


2. What stage are you at in any collaborative ventures?

a. have not considered it
b. thinking of it
c. planning / negotiating with partners
d. up and running
e. tried it but not doing it any more

A lot of people are up and running and most people have thought about it in some way.



3. If you participate in any collaborative ventures, how would you rate their success?

a. very successful
b. moderately successful
c. some success but a struggle
d. not successful
e. too early to tell

A split across the board.

4. What area presents the greatest barrier to scale for your organization?
a. technology
b. administration
c. physical infrastructure
d. data management
e. quality control
f. fundraising
g. customer service
h. market research

Administration and fundraising by overwhelming odds.

Would you describe fickle funders as a barrier to going to scale?

Yes? No?

5. What area presents the 2nd greatest barrier to scale for your organization?
a. technology
b. administration
c. physical infrastructure
d. data management
e. quality control
f. fundraising
g. customer service
h. market research

 

Philip Acord
President & CEO, Children's Home Chambliss Shelter download ppt presentation

I'm Phil Acord. We work in a community in Tennessee that has about 250,000 people - Chattanooga, Tennessee.

We do early childhood education. We do child care for about 300 children, 365 days a year.

We're a management company.

The first organization that came to us and asked to explore a partnership was the county government. They asked us to take over the shelter. In 1983 we took over the shelter and converted one of our buildings to house it. We set up a management agreement to do that.

About three years later the United Way came to us and asked us to help them. They wanted a similar kind of management contract with them. We did another program were we provide the services and hire and fire the staff and do the administrative work like financials, etc. but they remain the same entity. This program was about 60 years old. This program is now serving the children of teen girls so they can go to school because the classrooms are on school campuses.

Each of these programs have a budget of about $200,000 to $250,000 (with about 12 employees) and are scattered throughout the community. All these programs serve low income and single income families.

Head Start then came to us and were looking for partners. We were already doing this so we partnered with them on a 50/50 split. They moved into our building but the teachers were ours and the teachers followed Head Start guidelines. They were able to expand the number of children they served and we got a revenue stream.

We got another program from United Way and then we got a private program. We hadn't thought about doing this. We had to change our management contract to do this. They wanted us to manage their program - but not the hiring, firing, etc. The following year they gave us a little more, and now we do everything for them as well. This partnership took a while to develop trust.

Pre-K was the next program we began. One of the requirements for the new program set up by the government is to partner. We did a pre-k classroom and now we have several.

We had to come up with about 33% of the costs - and we lost the revenue from a classroom but we wanted to be in that relationship and be on that trend so we did this.

We picked up our last program on 2005.

Unfortunately I've covered everything from my presentation. These services in our community are in low income areas. There was a need to provide these services. They didn't have the funding mechanisms and the resources to meet funder requirements and the regulatory requirements. It was important for low income children to have these services but by attaching them to a large organization (we have an endowment and we do fund raisers, etc.) we became the sustainability factor.

A lot of these programs were going out of business or they needed to increase capacity and they had to find a way to survive.

About two years ago the Superintendent of Schools came to us about attrition of young teachers. There was a 46% attrition rate of new teachers in the system. They wanted on-site child care. He went to his board and tried to set up a child care classroom and they couldn't do it. He called the Children's Home and asked if we could take care of the children of their teachers.

Now we operate 6 classrooms in public school facilities. That's been a very successful program in our community. We charge them the actual cost for services plus we charge them a 5% fee on top of that.

There are about 13 million children in programs every day in this country. There are a lot of scattered businesses in our state and we need to find a way to cluster these together to have the revenue support and the registration support to make them all work.

Aine Duggen
Vice President, Food Bank for New York City download ppt presentation

 

 

 

 

The Food Bank of New York City is set up to supply food to emergency programs around the city. This program was set up as a response to a demand. There was a poverty crisis in the city in the 80's. Most of the programs of the time were ill equipped to keep food flowing to the people that needed it. They set up the food bank to get food from government and industry and donors to the people that needed it.

There are about 1300 different programs in the network at this time.

The food bank provides over 67million pounds of food to the emergency programs we serve in one year. Every day there are about 16 tractor trailers going out in the morning. There are about 250,000 meals being provided daily. We are one of the largest food banks in the country.

In addition to providing food we provide services to the network - including training and ongoing support. There are about 2million people in NY at risk of hunger. The working poor are very vulnerable to hunger. The most vulnerable populations include the elderly and women and children. The homeless population is only 10% of the need for hunger programs.

How does the network work? We have a food bank network. This is primarily made up of emergency food programs and community food programs and benefit outreach programs. Community food programs speaks to how the network evolved. What we recognized was that people go to these programs for food primarily (and we've seen more and more senior centers having people going there for food).

The recognition of emergency food programs are the obvious choice to help people move from food services to other government services and ultimately to self sufficiency. The member organizations are all independent and there are no membership costs - but they must meet a membership criteria. They have to be a 501c3 and they have had to be in existence for 3 months. They have to provide food free of charge (with the exception of senior centers that charge a small fee of $1 or less).

Membership benefits are many. The obvious one is that members get the food. The food comes form private donations as well as government food. They have access to technical support and training and networking with each other. There is also research and policy work the network is involved in.

About the same number of tractor trailers come in as go out every day. We have an office downtown and a warehouse in the Bronx. We have two locations. The network of members used to go to the warehouse to pick up the food but now the trucks are in place and we deliver - which makes it easier for the network.

The revenue for the Food Bank is about $45million. The real strength is the training or the outside workshops that we do. Nutrition workshops are key to the whole system. It's important for people to know what they are doing with the food. The research has allowed our network to grow and evolve. In 2004 we conducted a study about where hunger existed and where the gaps were. The model that we're looking at is the poorest sector of the non-profit sector. Over half of the programs in NY have budgets of about $17,500 per year. Most of the programs exist in high poverty areas but not all of the needs are there.

There are pockets of hunger that people hadn't addressed because they were not in the typical areas that people think of as under served. We were able to work with the network to expand services into other areas of the city. We now don't allow programs to come on board that are in the areas that are already served.

The other role we play is in the area of public policy. We make sure the voice of the network is heard.

The big step for us is framing the network as partners. We found that we have more strength when we look at our members as partners and not as customers. Now that we've recognized this it makes a big difference. It's a funny thing but you would find very few of the people at the policy table so we're one of the only programs that addresses this need.

Funding keeps most people back and we're looking at raising money in new ways.

The emergency food network is the second step along the path to self sufficiency. For one reason or another a lot of people are not accessing the other services available to them. We have a responsibility to connect people to more long term resources and models of self-sufficiency. Saving money or job training or affordable housing - this is the future of the food bank and the network we serve.

We've heard two models of thinking about the customer differently. The model serving teachers and the redesign of the network. We'll now hear another one.

Thomas Bledsoe
President, The Housing Partnership Networkdownload ppt presentation

 

 

 

 

Good morning. I'm standing so I can see what I did.

I'm president of the housing partnership network.

The network is a business alliance of 87 high performing non-profits. It's financed about 600,000 affordable homes and served about 2 million low income families. The core characteristic of these organizations is they take a comprehensive approach. We were self-organized by our members. The early 90's we organized these organizations to do collaboration and entrepreneurial spirit. We typically have meetings with the CEOs and the senior management.

We started addressing the needs we noticed by creating social enterprises for wholesale access to capital markets that are more responsive to their needs.

 

These organizations are regional or have a state wide focus. Very few members started as community based. Two out of the 87 started as neighborhood based. They started as civic leaders and non-profit leaders and they started with a regional and/or a city wide focus. They are socially motivated but they have strong business savvy. The members in NY - some are lenders and some are developers. They are trying to leverage the business community and the non-profit sector.

 

 

We've started 5 entities. The first one provided working capital for our members to compete with for-profit ventures. They didn't have the resources to compete. The average staff numbers are about 67. These are sophisticated businesses. We've identified the need for equity. We started a $30m equity fund and we can provide financing at reasonable rates. We created a venture capital company to be a vehicle to finance our companies. We've raised $9m from congress. We put our money in first and then leveraged that up.

A number of years ago we created an insurance company in order to self-insure a lot of our properties. We're also putting together another organization.

This is a captive insurance company. It provides property and liability insurance to 37,000 units around the US. Our idea is to create a company that can allow our member companies to pool and underwrite a preferred risk group. We can get improved pricing, terms and stability. We saved a $1m the first year in premiums and had about $1.4mm in profit in 2005. It's owned by the members. The goal is to get better pricing and better pooling.

We first identify something the group cares about. If it seems that there is an opportunity to pool we bring in consultants and we do a feasibility study and if there is a value proposition we move forward with further development. We have the best performers in our network.

We provide training programs and residence training programs and we have a lower risk then half the industry norm. If we could aggregate we could get an underwritten insurance based on performance. If there aren't losses then you keep the money in the company. If you don't have losses you don't pay and over time we will pay money back to the member organizations (15 to 20% of their premiums). They will get $150,000 to $250,000 per year as an annuity. So we've created a structure for generating resources for the member organizations.

One of the things the member companies want is to get better pricing. By aggregating their capital and pooling it we could get better terms as well as tax advantages. We're in the process of pooling $100m per year. We can underwrite the deals and underwriting the business as much as the deals.

This will be structured as an LLC. This company will be operated through firms that we engage and that know the business well. We're not trying to build up a lot of staff. We have 12 staff in the network at this time. We do a lot of this with the partners. They are fairly esteemed companies.

 

A couple of comments on the research that was done. We look for opportunities that are significant to the bottom line of the member companies. We look for things that have very high mission impact and bottom line impact. We recognize that shared ownership is the best way to go. We try to create an economic alignment and make sure everyone wins. We build on strength and we're looking to access capital. We're looking for economically sustainable businesses. The members do not have to use them. We want to give them something that is quality and valuable to them. We are looking for entities that support the members and we want to be self-sustaining through these businesses. We try to hire the people from the industry. We look for companies that can get better pricing over time. Going back to the response about administration and fund raising - those are the values we offer our members. Without the ability to drive the collaboration through an entity it's harder.

Julie Shapiro
Vice President for Workforce Development, Seedco • download ppt presentation

Seedco is a non-profit work force development and asset building organization. The Earnfair Alliance is a network of CBO's to serve low income populations but set up to get large contracts that typically are 100% performance based contracts.

This is the model. The short story of the model originates about 7 years ago. The work force services being provided by small firms could not compete for large scale contracts. Seedco stepped in and created the infrastructure for this network and took the lead for proposal writing and other things - to free the community based organization to focus on providing services.

We've recently created an online tool to screen workers on 25 different benefits they might be able to receive. We received private funding to develop the tool and we're now providing that to our members.

What the CBOs agree to do is to be transparent with their operations. We bring them together and brainstorm how to run better programs.

We typically get 100% performance contracts and we subcontract out the work 50% performance and 50% as line items. We cover the costs for the members. We have a line of credit that provides cash advances to our members to keep them in a cash positive or neutral position. We structure the contracts with incentives for better performance - so the groups that are doing well can make a bit more money. Some of the contracts are rigged so we can't earn program income but we structure the sub-contracts so the members can earn program income.

 

We just looked at some data from 2001 to 2005 and we've been able to serve a lot more employers and we've created a more stable work force. Our average wage is higher and we're now working to get people to access benefits they are entitled to (bringing in on average an additional $1800 in income).

 


We recently wanted to look at one contract. This was a 6.5 year contract - welfare to work - and we were able to be competitive with companies that are large and can do this on their own. We're able to meet the targets of our contracts and our average wage of our contracts is better then other companies in the city.

 

 

The most important lesson we've learned is around quality control. We had a situation where one member went in a direction that we didn't know they were going. We go out to the organizations and do monthly site visits so we can be responsible for the quality of the programs.

We've had to be creative about blending funding and leveraging funding. We've done a lot of work to think about how we can take all the money together and achieve the goals we're trying to accomplish.

This kind of collaboration is not for every community based organization. Some groups come in with a particular way of doing things and those cases may not be the best fit. The model needs to be flexible and adaptive and it has changed over the years.

Where we are trying to go. We thought about scale and there was a new RFP that came out for $63m per year and this contract was taking it to the next level. We reached out to 40 organizations to let them know about the network and 23 of them wanted to join us. We put together a plan and it looks for some private funding in 2006 for infrastructure and the private funding will decrease over time and so does the decrease in placement costs.

Bigger is not necessarily better. We think we can get to a scale of working with 25 to 30 community based organizations.

 

Sally Kelly
Vice President of Member Communications for CarpetOne • download ppt presentation

I deal with very different customers. I don't deal with non-profit sector. I'm in the business sector but our models are similar. My customer is a retailer. I got in the business 30 years ago selling carpeting for Howard Brodsky. I would go to the markets with him and hang out with Howard and his associates and they were always trying to figure out how to collaborate and create scale.

In 1985 they brought together a number of retailers and created a coop. At that time we didn't have much infrastructure. Now we have a tremendous infrastructure but we're always working to improve it.

I've worked in his retail store and I've consulted with CCA.

I am working with 1000 CarpetOne stores and 52 regional network groups to bring the scale back down to share things regionally.

We've got network gross sales of $8.7billion and there are now over 3600 stores and we're the 8th largest retailer in the US.

We take existing stores and convert them. We help them to be more profitable and more successful. We have strategic partnerships with manufacturers.

Our mission is to provide tools, products and services (we now have 400 plus employees) to help our members compete successfully in their markets and to assist in increasing their growth and profitability.


We've always had this three tiered model of management, buying, and marketing. We don't manage our member companies but we ask how do we share strategies so we can manage better? We provide training and marketing tools. We need to reach our audience (customers) so we help our member companies do that.

We now have this infrastructure of support that can be replicated and used to support companies with other focuses. Our infrastructure can be implemented in many industries so we've expanded into all these areas. We use monster.com to help people hire people. These are the different ways we offer services.

All of our members are independent business owners. They are in the community. When you talk to them you talk to the owner and they have knowledge of the local area and they are entrepreneurs. Those qualities are hard to create in a franchise environment.

We provide the training and the marketing and we help to lower operational costs. We create this magic where we maximize profit - we help them to maximize their profit and grow their business by increasing customers and profit.

 

Our legal structure is such that we are a cooperative. We give money back to the members every year. We also have some licensing and franchising arrangements where it makes sense. We have strategic alliances with other groups.

Our global programs include an online university that all members utilize. We are very proud of our online university. We also have the traveling university and we do a lot with our meetings and conventions. It's important to get in front of our members and talk strategy. We're trying something this summer by bringing in all of the divisions together for a global summit. All the divisions will have their specific conventions around this.

We have developed an infrastructure, some tools and the networks to make this all work. We have an intranet tool and we have communication tools - members.net - business tools like advertising and marketing. We have buying power. We do product and visual merchandising and we deal with insurance, real estate services, benefits for our members companies.

Operational tools include national programs, university and national accounts for insurance.


Why was this model developed? We were offensive not defensive. We didn't want to sustain our growth but we wanted to increase our growth.

There was some external catalysts. There was some consolidation and some competitive pressures from big box stores. We have a vision and we've delivered on that vision. We developed a five year plan and we're one year into it and improving it.

 

 

What needs did we meet? We give the individual stores the tools to be successful and increase profitability. We increase margins and we train on hiring and retaining people. Our membership has less then 1% failure rate.

 

 


We envision being a $20billion company and being one of the dominant players in the retail industry.

 

 

 

 

Discussion

6. What area do you think has the most potential for shared infrastructure?
a. technology
b. administration
c. physical infrastructure
d.data management
e. quality control
f. fund raising
g. customer service
h. market research

Administration was the dominant opportunity.

7. What area do you think has the 2nd most potential for shared infrastructure?
a. technology
b. administration
c. physical infrastructure
d.data management
e. quality control
f. fund raising
g. customer service
h. market research

Technology, administration and market research.

We'd like to open up for questions and conversation.

Q: I would like for someone to address the cycles of infrastructure building and how that maps to what you've built. Seedco has achieved some success but now moving from 10 to 25 member companies must be putting you through some challenges. What are you going through?

Seedco: I didn't talk about the administration part. In a lot of the contracts we get it makes sense to have them centralized but to do that we need technology and infrastructure. We're investing about $500,000 in a tool to support all of our programming. It will be a web based system that will have live data and will change the way we do business. That will be essential to growth.

CCA: We didn't do a five year plan 20 years ago. If we want to do something we need to understand what it really takes to get to that. I encourage groups to do a five year plan.

Housing Partnership Network : We're a product of our members. They needed to grow to a certain scale. There was a 10 year period building the trust across the groups and then it was really about looking at their needs. Now that we've developed several companies it's raising some governance issues. We've made mistakes. We need to stay focused on our members core needs. We've been approached by outside groups to do things and when we do that we lose focus on our members and that doesn't work that well.

There is a lot of infrastructure building that needs to be done.

Children's Homes: Our work is local and everyone is still an independent agency. As I report the incremental success of one of our members to other groups it becomes contagious. As people see the potential for how we can help them achieve their goals things move forward.

Food Bank: We don't want more members. We are trying to build the capacity of the members that we already have and we're trying to change the model. We've developed an intranet site for members and we're working with foundations to look at food programs differently. Raising funding for operational development at all those agencies is a priority.

Q: We've heard the benefits but there are tensions and competing interests that exist. What about the management structures as well?

Children's Homes: The United Way has 7 programs and we manage 5 of them. The two other programs look at us a bit differently. The United Way would like us to manage all their child care programs but that is not something that can be forced. It has to happen over time with trust.

Food Bank: funding is something everyone competes for. That is no different then what we experience. One of the solutions is to have the funders we work with see partnerships and people working together (food serving and job training and something else going for funding together). A lot of these programs are volunteer run.

Seedco: Funding and fund raising is tricky. Each organization has their own relationships and sometimes an RFP comes out where one of our members wants to respond independently. That's really a question of polling our members and seeing what the best method for funding is. We take the jump on situations that look for collaborative opportunities but it's really something that is a case by case basis.

Housing Partnership: In our case it's always figuring out the needs of the members. They have strong brands and how do you take these independent organizations and help them grow? We're a facilitator. We need to be sure that our growth doesn't become stifling to their growth. As the network gets stronger and stronger this becomes more important. Put the members out front and think about their needs. If they are figuring out if things are valuable and if they want to do it and particularly if they own the company.

CCA: There are competing interests within CCA and between members. Everyone has to develop their own uniqueness. I'm involved with these regional groups. In most situations this works but there are also tensions and you're always trying to show the value of working together.

Q: I have a concern, having read through Drucker, having experts coming forward debunking an interdependent world. CCA might be buying goods globally and we need manufacturing and value added manufacturing where we need that for sustainability and for tracking wages higher. I'm speaking to those of you that have the power to buy and if you are going to buy locally or what? What are your plans to buy locally?

CCA: It is a challenge. It's also a moral issue. Right now we do very little purchasing overseas.

Children's Homes: We focus on purchasing. We get flyers all the time for training from other places. A lot of the furniture we get is not local but we utilize Kaplan and get things from the Carolinas. We try to purchase food and other things from local merchants. We understand the need to support the community in any way we can.

Food Bank: Most of the food we distribute is from the Federal Government or from donations which means it comes from all over the country. We are not using locally grown, organic foods. If we spend more money on locally grown food then we have less food to distribute to hungry New Yorkers. That doesn't work but we're working to increase the use of food stamps at farmers markets and that kind of thing works.

Q: It's wonderful to experience the community development field looking at scale. By reducing redundancy you become the lead aggregator you become the lead in providing higher quality programs. Are their fickle funders or not? What role does the foundations have to reduce the redundancy? What are the incentives to reduce the redundancies in CDC? How do you reduce redundancy and how do you enlist the foundations to help reduce redundancy?

Moderator: results. My colleague is going to release a paper promoting increased support from foundations.

Children's Homes: We have a target population. The other organizations that focus on that population are starting to work with us and hence we've already begun reducing the redundancy. The collaboration and pooling our resources can get the help of the foundations. The money we found to relocate one of our members came from foundations.

As we've made progress and tried to serve the clients, foundations have become a great partner. We're a strong foundation community and many of those foundations put their focus on early childhood and jobs, etc.

Housing Partnership: I've seen a shift towards performance. There is more interest in looking at performance and scale and impact. The government allocates housing dollars to get to a lot of organizations. In Florida they could easily get the most tax credit units yet the agency tries to shuffle it around. There are some positive steps in the funding community.

I want to thank our panelists and our voting person.

Carolyn - based on the questions that have arisen there will be good conversation at lunch. Please hold on to your voting tool. There will be a few programs featured at lunch. If you want to visit with any of these folks please go ahead. If you want to meet with the panelists they will be on the first floor. We hope to be back here at 1:30 to start on time.